Mastering Brand Licensing
Designed for C-Suite Company Executives, this a fast-paced introduction into licensing of your biggest asset – your brand – to generate incremental new sales, open new channels and territories and the steps you require to start.
For many, Licensing is an untapped mechanism for exploiting intellectual property. Licensing leverages your market leadership, is risk averse when carefully governed and increases your brand’s life time value.
The course is an intense educational programme completed in one day by the Brand Owner, CEO, CFO, MD or GM.
This is a restricted course for high performing company’s achieving market leadership from engagement of your brand.
Developed by Iptium, the only IP Licensing education programme for company executives incorporating marketing, sales, law and finance to commercialise and monetise intangible assets.