Education

Untapped Agency provides educational experiences to learn about Licensing.

This is unique to our Agency.

Licensing is a marketing discipline which incorporates IP law, has a measurable ROI,

generates new incremental sales revenue and

increases the lifestyle connection & longevity of a brand with consumers.

BRAND OWNERS and COMPANY EXECUTIVES

Brand Licensing for Emerging Companies

Licensing can provide continuous income from your intangible assets.  A key challenge for businesses today is to remain profitable in a globally competitive economy. Licensing could create new revenue streams from your existing assets.

If you have a brand that has acquired a reputation in the market, and you are seeking new product/service development to extend your brand, then you should learn the secrets of licensing.

By engaging with this course, you will be exposed to the marketing, sales, legal and financial areas that your business will need to plan include as you open new markets, attract new consumers and earn incremental revenue from licensing.

This is an intense full day seminar designed for developing brands planning to license.

Developed by Iptium, the only IP Licensing education programme for company executives incorporating marketing, sales, law and finance to commercialise and monetise intangible assets.

Mastering Brand Licensing

Designed for C-Suite Company Executives, this a fast-paced introduction into licensing of your biggest asset – your brand – to generate incremental new sales, open new channels and territories and the steps you require to start.

For many, Licensing is an untapped mechanism for exploiting intellectual property. Licensing leverages your market leadership, is risk averse when carefully governed and increases your brand’s life time value.

The course is an intense educational programme completed in one day by the Brand Owner, CEO, CFO, MD or GM.

This is a restricted course for high performing company’s achieving market leadership from engagement of your brand.  

Developed by Iptium, the only IP Licensing education programme for company executives incorporating marketing, sales, law and finance to commercialise and monetise intangible assets.

Marketing Your Brand Through Licensing

For CMO and CBO. Licensing builds brand awareness and market share, generates revenue and increases your competitive advantage.

With brand (trademark) intellectual property, the licensing programme is a marketing function.  Consumers are now surrounded by licensed products and services and most are totally unaware of this branding strategy.

Licensing allows your brand to engage consumers in non-core categories to increase brand loyalty, brand awareness and brand impressions. It is the ultimate brand competitive edge.

This is a full day workshop for Brand Leaders.  You will be exposed to the principals of licensing out your brand to create a deeper consumer lifestyle connection.

Developed by Iptium, the only IP Licensing education programme for company executives incorporating marketing, sales, law and finance to commercialise and monetise intangible assets.

The Licensing Strategic Plan

A comprehensive and dynamic workshop for Brand Owners and Company Executives who wish to launch licensing. It builds on the Mastering Licensing programme and then moves into Licensing Strategic Planning. Once completed, you will have the principles and array of licensing paths available to you to commence this development and integration into your own business.

The course is a fast-paced and intense one day educational programme a Brand Owner, CEO, MD or GM.

The prerequisite is Mastering Brand Licensing.

This is a restricted course for high performing company’s based on annual turnover and market leadership of your brand.

Developed by Iptium, the only IP Licensing education programme for company executives incorporating marketing, sales, law and finance to commercialise and monetise intangible assets.

REGISTER YOUR INTEREST

Want to gain an advantage?

To enquire about the IPTIUM Licensing and IP educational workshops fill in your contact details.

Contact Iptium from Untapped Agency