Untapped Agency Licensing Services
Who Can License IP?
Can I License my Brand?
What IP do you have?
IP, or intellectual property, are the elements of intellectual capital that you own or exist within your business. Often these comprise of your most important assets. Intellectual property rights include trademarks, patents, copyright, trade secrets, registered designs and plant breeders rights.
Why is IP so important?
IP Australia succinctly answers this question: IP rights encourage and reward innovation. As an owner you can achieve a competitive advantage in the market. IP is not an idea, it must take some form, and once tangible, you can protect this. IP can boost a business so it must be cared for and managed to protect all parties.
Licensing my IP
Through careful planning, robust license agreements and quality control over your IP, you can license your intangible assets to other parties and earn new income streams. Licensing your software, images, technology, music or innovation can be incredible exciting when you are organised. Or you may have identified IP that you want to use, so you need a license from the owner. As us how to start licensing.
How Can I Protect My IP?
Brands can be registered as a trademark. Patents can be registered as an innovation. A Registered design can protect the form and visual appearance of a product.
Automatic rights are granted to copyright including circuit layouts. Through internal processes you can seek to protect your trade secrets.
Licensor or Licensee
License Out Your Brand
If you are a Brand Owner, you may be able to launch a licensing programme to ‘lease’ your brand to generate new consumer lifestyle products, services or promotions. This is called Licensing Out. There are many steps a Brand Owner must take to prepare for licensing. Untapped Agency will lead you through this process and help you manage your licensing activities.
License Acquisition or License-In
If you see a brand that you would like to license onto your own products, services or create a promotion to drive consumer consumption, you need to seek approval from the Brand Owner. This requires a business plan and a licensing business pitch to appeal to the Brand Owner that you will add value to their asset. Untapped Agency can act as your Agent to represent your company and approach the Brand Owner with a compelling licensing plan.
IP Brand Assessment
Should you be considering licensing your brand? What makes a brand licensable? Untapped Agency can conduct a confidential IP Brand Assessment for your company. This will then highlight any areas of issues or opportunities before you advance to creating your licensing strategic plan.
This is either the incremental revenue you earn from licensing your asset out to a third party, or is the commission you owe to the Brand Owner for the additional sales you have generated for your company from using their brand. Untapped Agency manages the collection and disbursement of royalty revenues in conjunction with our quality assurance and product/service approvals processes.
IP License Agreement
Brands We Have Worked With
Licensing Questions We Are Asked
Can I license my brand internationally?
How long does it take to start licensing?
Will you represent my brand?
How much does licensing cost?
What is licensing?
Are you a brand licensing agent?
What is a product licensing agreement?
What is a trademark licensing agreement?