IFLScience, the world’s most popular science blogging brand, has released the Top 100 articles from the last year to Untapped Agency.  As the appointed brand licensing agent, we represent the IFLScience brand to transition from a digital phenomenon to innovative new consumer products, technology and experiences through licensed collaborations.


It’s true, our favourite blogs are about sex
and aliens

IFLScience, the world’s most popular science blogging brand, has compiled their top trending news stories from the last twelve months.  No surprises that sex and alien stories rank in the top 20.  Thankfully, so do stories about higher intelligence.

 

Warning:  Topics mentioned may cause offence

Since its launch in 2012, the IFLScience blogging brand has transformed the communication of science stories, ideas, achievements, innovations and opinions to the general public.  The global size and reach of the IFLScience brand across digital platforms achieves 212 million monthly impressions, 50 million unique monthly visitors and has captured 24 million Facebook followers.

In Australia and New Zealand there is a loyal and engaged audience that follow the brand.  Down here, IFLScience achieves 4.6 million monthly impressions, engages 3 million unique monthly visitors and has over 2 million Facebook likes.

IFLScience has shared with Untapped Agency the Top 100 stories from the last year as to what garnered the most views.  Taking top spot was the (now withdrawn) video Here’s what sex looks like from inside the vagina with nearly 7 million pageviews.

Our interest in sex also included our fascination with How long does sex normally last and the awkward Women squirting during sex may actually be peeing posts both ranking in the top twenty viewed articles.

Alien life and alien DNA were top reads as we sought answers with our not-from-this-world fascination.  The article Marijuana contains ‘Alien DNA’ from outside of our solar system, NASA confirms ranked number seven in popularity followed by Have we really discovered a huge alien megastructure around a star? at number eight.

Higher intelligence and our smarts in general were the most popular by topic. We were very keen to determine if we possessed The eight traits often associated with higher intelligence.  The following post ranked 4th, Why was a child’s “5+5+5=15” answer marked as incorrect , and made followers angry.  Articles that included brain-tricking images, optical illusions, teenagers winning big money for explaining Einstein’s theory of relativity and parent’s freaking out as a 7 year old kid’s homework confuses adults were trending topics.

Cats also feature with the answers to Why are cats so insanely afraid of cucumbers the third most viewed article.

Here are the Top 20 most popular articles:

  1. Here’s what sex looks like from inside the vagina  (video taken down)
  2. The eight traits often associated with higher intelligence  
  3. Why cats are insanely afraid of cucumbers?
  4. Why was a Child’s ‘5+5+5=15’ answer marked as incorrect?
  5. How long does sex normally last?
  6. Observe the evidence for evolution on your own body
  7. Marijuana contains ”Alien DNA” from outside of our Solar System, NASA confirms
  8. Have we really discovered a huge alien megastructure around a star?
  9. This image can trick your brain and make you see it in color
  10. Man reaches into cave hole and pulls out your worst nightmare
  11. All blue-eyed people have this one thing in common
  12. Dear parents, you are being lied to
  13. This optical illusion of a brick wall is really driving the internet nuts
  14. Teenager wins $400,000 for his video explaining Einstein’s theory of relativity
  15. Why you need to stop using these hand dryers
  16. Study concludes that women who squirt during sex are actually peeing
  17. Why do dogs tilt their heads when we talk to them
  18. This new shade of blue was accidentally discovered by chemists
  19. Man fails paternity test because unborn twin is the biological father of his son
  20. Parents are freaking out because they can’t answer a 7-year-old kid’s exam question

 

CONTACT

For more information please contact:

Celia Murray,  Director of Licensing and Trademarks Attorney

Untapped Agency

Reception +612 8880 1324,   celia@untappedagency.com.au

 

 

ABOUT UNTAPPED AGENCY

Untapped Agency is the appointed brand licensing agency in Australia and New Zealand licensing.

The focus for Untapped Agency is to launch the lifestyle immersion programme of the IFLScience brand through consumer product licensing, licensing of cutting edge scientific products and technology, licensed promotions and fun learning experiences.

“We are very fortunate to work with IFLScience to fulfill the consumer demand for IFLScience products and interactive events” says Celia Murray, Director of Licensing and Trademarks Attorney at Untapped Agency.

 

ABOUT IFLScience

For the uninitiated, the full brand name is I Fucking Love Science and is the world’s most popular science blogging brand.   Launched as a Facebook blog page in 2012 by Elise Andrew who not only had a passion for science but also a desire to make science accessible to everyone by stripping away the jargon and making it educational, engaging and entertaining.

With daily irreverent science-based content the aim of the blog, and the ‘F’ word in the brand, was to add humour to what can be at times, very dry information.

IFLScience licensing

 

IFLScience, the world’s most popular science blogging brand, has released the Top 100 articles from the last year to Untapped Agency as we represent the brand to transition from a digital phenomenon to innovative new consumer products, technology and experiences through licensed collaborations with the IFLScience brand.

It’s true, our favourite blogs are about sex
and aliens

IFLScience, the world’s most popular science blogging brand, has compiled their top trending news stories from the last twelve months.  No surprises that sex and alien stories rank in the top 20.  Thankfully, so do stories about higher intelligence.

 

Warning:  Topics mentioned may cause offence

Since its launch in 2012, the IFLScience blogging brand has transformed the communication of science stories, ideas, achievements, innovations and opinions to the general public.  The global size and reach of the IFLScience brand across digital platforms achieves 212 million monthly impressions, 50 million unique monthly visitors and has captured 24 million Facebook followers.

In Australia and New Zealand there is a loyal and engaged audience that follow the brand.  Down here, IFLScience achieves 4.6 million monthly impressions, engages 3 million unique monthly visitors and has over 2 million Facebook likes.

IFLScience has shared with Untapped Agency the Top 100 stories from the last year as to what garnered the most views.  Here are the IFLScience Top 20:

  1. Here’s what sex looks like from inside the vagina  (video taken down)
  2. The eight traits often associated with higher intelligence  
  3. Why cats are insanely afraid of cucumbers?
  4. Why was a Child’s ‘5+5+5=15’ answer marked as incorrect?
  5. How long does sex normally last?
  6. Observe the evidence for evolution on your own body
  7. Marijuana contains ”Alien DNA” from outside of our Solar System, NASA confirms
  8. Have we really discovered a huge alien megastructure around a star?
  9. This image can trick your brain and make you see it in color
  10. Man reaches into cave hole and pulls out your worst nightmare
  11. All blue-eyed people have this one thing in common
  12. Dear parents, you are being lied to
  13. This optical illusion of a brick wall is really driving the internet nuts
  14. Teenager wins $400,000 for his video explaining Einstein’s theory of relativity
  15. Why you need to stop using these hand dryers
  16. Study concludes that women who squirt during sex are actually peeing
  17. Why do dogs tilt their heads when we talk to them
  18. This new shade of blue was accidentally discovered by chemists
  19. Man fails paternity test because unborn twin is the biological father of his son
  20. Parents are freaking out because they can’t answer a 7-year-old kid’s exam question

The focus for Untapped Agency is to launch the lifestyle immersion programme of the IFLScience brand through consumer product licensing, licensing of cutting edge scientific products and technology, licensed promotions and fun learning experiences.  Untapped Agency is the appointed brand licensing agency in Australia and New Zealand.

“We are very fortunate to work with IFLScience to fulfil the consumer demand for IFLScience products and interactive events” says Celia Murray, Director of Licensing and Trademarks Attorney at Untapped Agency.

We look forward to hearing from innovators and brands who wish to collaborate with the IFLScience brand to bring new consumer products and experiences to market

 

To successfully venture into licensing, control of your brand is mandatory.  Untapped Agency offers Trademarks Attorney services and is a Licensing Agent for Brand Owners, Licensees, Manufacturers and Retailers. We extend iconic brands, copyright, fashion, designs, innovations and trademarks into innovative, new consumer products, services and promotions.

The beauty of owning a trending fashion brand, is the scope available to extend your brand into complementary new products and new consumer categories.  This is not a task that you as the brand owner need to create if you develop a comprehensive licensing programme.  Fashion licensing is the process of allowing your brand to be leveraged by other manufacturers, under your watchful eye, to engage with new consumers outside of your core fashion range that you produce.

There are many example of fashion licensing where a prominent designer or brand extends their brand reach and consumer products into new categories, new retailers and new international channels. Here is just one to help explain the licensing phenomenon:

Calvin Klein

The Calvin Klein brand launched in the late 1960’s with coats, then developed into a range of women’s leisurewear.  By 1977, the brand’s annual retail turnover had jumped to $30 million.  A rapid rise to fame but this was due to the brand’s inclusion of licensing.

While Calvin Klein continued with their core women’s leisurewear range, they had commenced licensing the brand into shoes, belts, sunglasses, furs, scarves and even sheets.  Deepening the product range and reach, the brand then licensed into jeans, cosmetics and menswear. Annual retail sales revenue from all branded products exceeded $100 million before the end of the decade.

The licensing revenue in the early 1970’s achieved $24,000 and by the end of the 1970’s was amassing over $7 million in royalty revenue for the Brand Owners.

Local Designer Fashion Licensing

So how is this relevant to a local domestic fashion brand?  Your brand is your greatest asset.  Every day you create innovative pieces to reproduce and retail for your loyal consumer base.  Over time your brand becomes more well known, stockists increase and you may even open your own stores.  Your time and money is focused on your core range and product offering.  While diversification into other apparel or accessories would be natural, sometimes the costs and risks can be prohibitive.

If your brand has influence and resonance, another party could leverage your intellectual property with licensing. Your IP is your brand, designs and copyright.  A licensee is given permission to design, manufacture and market your brand while paying you a royalty commission for these rights.

Your brand and the health of your business can benefit in many ways.  Licensing can increase your profit from creating new revenue streams, allows your brand to expand into complementary products, and to increase your brand marketing exposure and customer base.  Fashion licensing, when successfully managed, allows the Brand Owner and designers to control the brand use to deliver a consistent brand experience to consumers.

To successfully venture into licensing, control of your brand is mandatory.  Untapped Agency offers Trademarks Attorney services and is a Licensing Agent for Brand Owners, Licensees, Manufacturers and Retailers. We extend iconic brands, copyright, fashion, designs, innovations and trademarks into innovative, new consumer products, services and promotions.