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If the thought of potential copyright infringement scares you senseless, then there is one simple way to avoid this predicament. Create your own original content.

Based on this sound reasoning, you could consider this editorial complete. However not everyone is a composer or a lyricist and more than likely you will need to source music to complement your own creative works.

Here are a few pointers to get you prepared. And if you are still a bit muddled, seek professional advice or a music licensing agency to manage this for you.

1. Copyright is automatically granted to the original creator of a works. There is no registry in Australia or New Zealand.

2. Copyright, as per the Copyright Act 1968, covers original works of text, artistic works, music, computer programs, sound recordings and films.

3. A Copyright Owner has the exclusive right to grant reproduction rights of your material or the right to perform the works in public.

4. A Copyright Owner can prevent others from reproducing or communicating their work without their permission.

In Australia and New Zealand, copyright is automatically granted as soon as it is put into material form, meaning recorded or written.

So if you were contemplating ‘borrowing’ someone else’s work to include in your Social media video, it is advisable to achieve copyright clearance before you hit POST.

Untapped Agency is a Licensing Agent for Brand Owners, Licensees, Manufacturers and Retailers. We extend iconic brands, copyright, music, designs and trademarks into innovative, new consumer products, services and promotions.