BRAND CREATION

As an entrepreneur, an essential element to secure your future is brand development.  Branding your business is a emotional and often difficult project.  Company branding or branding a start-up requires consideration across many differing legal perspectives.  The greatest challenge is to find a unique brand name in your industry that you can acquire domain names, social media pages and a trademark to protect your brand intellectual property.

With over 70,000 brands now registered as trademarks in Australia, Untapped Agency can guide you through the process to register a brand name, create your logo and seek protection of your identity.

Imagine launching your idea, presenting to the market then finding out that you can not trademark your brand or that you are infringing on someone else’e brand?

Our services will help you navigate this process so you can continue with marketing and selling your idea.

To effectively license you need a unique, engaging and market leading brand. When considering a re-brand, this is has deeper dimensions than a logo change. The decisions can affect the simplicity and control of your licensing programme. As you are leasing your biggest asset, your brand, when licensing then our Agency can assist you with the re-brand process.

Untapped Agency combines law, marketing and sales to develop your strategy and deliver your updated brand which can spin out into licensing.

Elements of a re-brand that can affect your licensing programme include the new logo and its legal registrability, its commercialisation use and the impact on any licensing deals in the market.

Untapped Agency manages your entire re-brand strategy and execution. This is across Trademarks, brand value proposition in the licensing programme and brand equity which is the leverage of your licensing commercialisation and monetisation to receive royalty revenue.