Thanks to the success of STAR WARS (another Disney acquisition) and the innovative licensed merchandise programme off the back of the blockbuster movie takings, Disney tops the ranks as the World’s Most Powerful Brand.
This list released in February 2016 is compiled annually by Brand Finance, a world leading independent brand valuation and strategy consultancy.
But it is not just STAR WARS that is attributing to this top ranking. Disney’s ownership of franchises including ESPN, Pixar, The Muppets and Marvel and Disneyland, plus the back catalogue of Mickey, Winnie the Pooh and many Disney Princesses, escalated the brand for the last year.
The top ten most powerful brands are:
5. McKinsey & Company
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