Smart licensing allows a brand owner to avoid so many start-up costs including local product support, product testing, price support and alignment, marketing and promotional costs, inventory management, service support including warranties and insurance and local financial systems and filings.
New markets also represent a way to test your ideas into a foreign situation. Foreign not only means international or global countries but also a foreign local area that new for your core business and the consumers.
Ask Untapped Agency how you can license for growth.