Iconic and authentic, the IRONMAN brand continues to expand globally through licensing into lifestyle products.

The iconic Ironman triathlon launched in 1978, and by 1986 the licensed Timex Ironman watch was, and reputedly remains, one of the best selling sports watches in the world.  The brand has continued to evolve its licensing programme to include sunglasses and optical frames, athletic equipment, electronics and accessories, protein powder, washing powder (to get those sweat smells out!), high-performance athletic gear and muscle cramp therapeutics

Ironman has spawned successful sporting event sub-brands including Ironman 70.3, 51510 Triathlon Series, Iron Girl and IronKids.  Internationally, you can find licensed brand extensions including IronKids Gummies (vitamins).

Further licensing deals and management are in play as well.  The Ironman Triathlon, Ironman 70.3 and the 5150 series are brand and events that are licensed out from the owner World Triathlon Events (WTC).

The Ironman brand was established from humble beginnings and has strategically grown to a global icon. Ironman licensing, and its affiliated brands are some of the most iconic for endurance sports.  The IRONMAN series of events now promotes itself as the largest participation platform in the world across its portfolio.   And with a portfolio of 43 registered trademarks across selected territories, this is a company where ‘anything is possible’ (registered trademark).


To successfully venture into licensing, control of your brand is mandatory.  Untapped Agency offers Trademarks Attorney services and is a Licensing Agent for Brand Owners, Licensees, Manufacturers and Retailers. We extend iconic brands, copyright, fashion, designs, innovations and trademarks into innovative, new consumer products, services and promotions.